Media and Advocacy

MALPH

The Michigan Association for Local Public Health is an organization that represents Michigan’s Local Health Departments, and works with legislative and other partners to ensure resources for public health programming.

MPHI

The Michigan Public Health Institute is a Michigan-based non-profit public health institute, working with a variety of partners to promote and improve public health.

PHAC

Michigan Public Health Advisory Commission This commission, formed by Executive Order in 2016, developed a report in 2017 to advise public health delivery in Michigan.

Role of PIO

The Federal Emergency Management Administration has a number for training resources, from beginner to expert, for PIOs.
FEMA PIO Training Resources

Media Training

Media 101-General document on preparation for, conduct and follow-up of an interview.

Media Interviewing Tips- From Kolt Communications, Inc., General Media Interview Tips, Ten Commandments for Good Media Relations, and a Few Things You Can Do to Get News Media Attention

Communication Resources

NACCHO has a number of resources for communication strategies on their website.  The below two-page document provides an overview.
Communication & Marketing: A Foundational Capability for Local Health Departments

CDC has a number of resources available for Crisis & Emergency Risk Communication
Crisis & Emergency Risk Communication

Social Media

CDC has fairly exhaustive resources regarding effective use of social media for public health programs.
Social Media at CDC

Advocacy 

Health in All Policies

NACCHO and APHA have documents regarding Health in All Policies, a concept that uses “collaborative approaches to improve population health by embedding health considerations into decision-making processes across a broad array of sectors” (excerpt from APHA document).
NACCHO Health in All Policies
APHA 4-Page Summary
APHA Longer Document

Lobbying vs. Advocacy

NACCHO has a short two-page document which explains the difference.
Building Your Advocacy Toolbox: Advocacy vs. Lobbying