Media and Advocacy


The Michigan Association for Local Public Health is an organization that represents Michigan’s Local Health Departments, and works with legislative and other partners to ensure resources for public health programming.


The Michigan Public Health Institute is a Michigan-based non-profit public health institute, working with a variety of partners to promote and improve public health.

Role of PIO

The Federal Emergency Management Administration has a number for training resources, from beginner to expert, for PIOs.
FEMA PIO Training Resources

Trust for America's Health

Trust for America's Health- Mission Statement: Trust for America’s Health promotes optimal health for every person and community and makes the prevention of illness and injury a national priority.

Media Training

Media 101-General document on preparation for, conduct and follow-up of an interview (2017).

Media Interviewing Tips- From Kolt Communications, Inc., General Media Interview Tips, Ten Commandments for Good Media Relations, and a Few Things You Can Do to Get News Media Attention (2009).

National Public Health Information Coalition (NPHIC) - National organization for public health information officers (PIOs).

Communication Resources

NACCHO has a number of resources for communication strategies on their website.  The below two-page document provides an overview.
Communication & Marketing: A Foundational Capability for Local Health Departments

CDC has a number of resources available for Crisis & Emergency Risk Communication
Crisis & Emergency Risk Communication- 2018

Public Health Communications Collaborative- In an effort to address misinformation and conflicting public health messaging regarding COVID-19, this organization provides state and local public health officials with messaging support, materials, and communications counsel.

Oakland County Health Division Brand and Communication Guide Updated in 2021 by OCHD Health Communication Services colleagues, this document illustrates a very comprehensive approach to communication management procedures for Michigan’s largest health jurisdiction. 

Social Media

CDC has fairly exhaustive resources regarding effective use of social media for public health programs (2009).
Social Media at CDC


Health in All Policies

NACCHO and APHA have documents regarding Health in All Policies, a concept that uses “collaborative approaches to improve population health by embedding health considerations into decision-making processes across a broad array of sectors” (excerpt from APHA document).
NACCHO Health in All Policies
APHA 4-Page Summary
APHA Longer Document
Planning for Public Health
From the American Planning Association, this website provides research on practical application of "Health in all Policies"

An Ounce of Prevention- 2018 Report on the value of public health, from the Citizens Research Council of Michigan

Lobbying vs. Advocacy

NACCHO has a short two-page document which explains the difference.
Building Your Advocacy Toolbox: Advocacy vs. Lobbying