MDARD Food Safety Communication Training Dates

Who should attend (but not limited to):  health officers, public information officers, environmental health administrators, and health educators. 

The date/locations are as follows (please choose and complete the appropriate registration form):

What you can expect:

Learn from a Lansing-based communications expert consultant who has worked with state and local government and different communications mediums/channels, etc.

  • How news is developed today; why they want you
  • Ground rules for working with reporters & the public
  • A look at print, radio, TV, and social media
  • Proactive newsmaking & reactive newsmaking
  • Shaping a narrative & delivering a great interview
  • Preparation; background materials, talking points, etc.
  • Identifying your stakeholders
  • Message delivery techniques; conducting an interview
  • Answering tough questions
  • Partner interview practice
  • Crisis response
  • Developing a clear voice
  • Group exercise: Reviewing mission statements

This training is free!  Local public health professionals who have attended in the past have found this training refreshing and one of the best communications trainings they have participated in.