Public Health Marketing Project      

Marketing Toolkit

Media Tracking Instrument

Resources
- References for Toolkit Fact Sheets
- Using the Media to Market Your Association
- Building Relationships with the Media
- Media Outreach Guide

The Public Health Marketing Project Panel: Opportunities and Challenges for Communicators (as presented at the Michigan Public Health Technology Conference)
-    Jane Sundmacher - Health Department of Northwest Michigan
-    Kevin Leitz - Saginaw County
-    Gray Reynolds - Washtenaw County

Public Health Marketing Stump Speech Presentation

Communications Plan

Marketing Public Health Project Survey
- Executive Summary and Demographic Analysis
- Frequency Report of Survey Responses

The Logo
- As a graphic in a Word document.
- As a graphic in a WordPerfect document.  You'll have to download this to your
  computer because WordPerfect doesn't automatically open when you try to view it from
  the web.
- In JPG CMY format.  You will have to download the file to your computer in order to view it.  It
  cannot  be viewed on the web.
- In JPG RGB format.  This version can be posted on websites.  This is also the version that can
  be added to your Outlook email signature (if you use the HTML message format).
- In EPS format.  This can be opened from the web in pdf.  Or download it and open it using a
  graphics package.
- In TIF CMY format.  This file should be saved to your computer before being opened.
- Transparent in PNG format.  This can be inserted into Microsoft applications (Word, PowerPoint, etc.)
- Usage Guidelines

Public Health Marketing Toolkit (Instructions)
January Healthy Beginnings Month	February Healthy Hearts Month	March Reduce Your Risks  Month
April Recognizing Public Health Month	May Food Safety Month	June Safe Homes = Safe Families Month
July Bats, Bugs, and Bacteria Month	August Back to School Month	September Be Prepared...Protect Your Familiy & Community Month
October Cancer Prevention and Control Month	November "Kick Butts" Month	December Healthier Habits Month

January 2008 Tools - Press Release Suggested Topics: - WIC Fact Sheet - Prenatal Care Fact Sheet Optional Topics: - Family Planning Fact Sheet - Birth Defects Fact Sheet - Breastfeeding Fact Sheet National Observances: - National Folic Acid Awareness Week - National Birth Defects Prevention Month	[back to toolkit calendar]
Feburary 2008 Tools - Press Release Suggested Topics: - Blood Pressure Fact Sheet - Cholesterol Fact Sheet Optional Topics: - Physical Activity and Nutrition Fact Sheet - Women and Heart Disease Fact Sheet National Observances: - National Wear Red Day - American Heart Month - National Women's Heart Day
March 2008 Tools - Press Release Suggested Topics: - STD/HIV Control and Prevention Fact Sheet Optional Topics: - Arthritis Fact Sheet - Asthma Fact Sheet - Diabetes Fact Sheet - Kidney Disease Fact Sheet National Observances: - American Diabetes Alert Day - National Kidney Month - National Nutrition Month - World Kidney Day	[back to toolkit calendar]
April 2008 Tools - Press Release - Climate Change: Our Health in the Balance     3-minute video clip on YouTube Suggested Topics: - Celebrating Public Health Week - Preparedness & Extreme Weather Conditions - Air Pollution & Respiratory Health - Water- and Vector-Borne Diseases - Food & Water Supply - Mental Health National Observance: - National Public Health Week
May 2008 Tools - Press Release Suggested Topics: - Food Safety Fact Sheet - Foodbourne Illnesses Fact Sheet Optional Topics: - Food Service Inspections Fact Sheet	[back to toolkit calendar]
June 2008 Tools - Press Release Suggested Topics: - Lead Testing Fact Sheet - Water Treatment Fact Sheet Optional Topics: - Injury Prevention Fact Sheet - Radon Testing Fact Sheet - Drinking Water Fact Sheet National Observance: - Home Safety Month - National Safety Month

July 2008 Tools - Press Release Suggested Topics: - Rabies Fact Sheet - West Nile Virus Fact Sheet Optional Topics: - Lyme Disease Fact Sheet - Foodborne Illness Fact Sheet	[back to toolkit calendar]
August 2008 Tools - Press Release Suggested Topics: - Hearing Loss Fact Sheet - Immunization Fact Sheet - Vision Screening Fact Sheet Optional Topics: - Healthy Eating and Physical Activity Fact Sheet - Meningitis Fact Sheet - Head Lice Factsheet National Observances: - National Immunization Awareness Month - Children’s Eye Health and Safety Month
September 2008 Tools - Press Release Suggested Topics: - Be Prepared Fact Sheet Optional Topics: - Pandemic Flu Fact Sheet - Severe Weather Fact Sheet National Observances: - Get Ready Day - National Preparedness Month - Pollution Prevention Week	[back to toolkit calendar]
October 2008 Tools - Press Release Suggested Topics: - Breast Cancer Fact Sheet - Cervical Cancer Fact Sheet - Michigan Cancer Consortium Priorities Optional Topics: - Colorectal Cancer Fact Sheet - Lung Cancer Fact Sheet - Prostate Cancer Fact Sheet National Observances: - National Mammography Day - National Breast Cancer Awareness Month - National Health Education Week
November 2008 Tools - Press Release Suggested Topics: - Smoking Cessation Fact Sheet Optional Topics: - Secondhand Smoke Fact Sheet - Smoke-Free Policies Fact Sheet National Observance: - Great American Smokeout - Lung Cancer Awareness Month	[back to toolkit calendar]
December 2008 Tools - Press Release Suggested Topics: - Handwashing Fact Sheet - Seasonal Flu Fact Sheet Optional Topics: - Stopping the Spread of Germs Fact Sheet National Observances: - National Influenza Week - National Handwashing Awareness Week